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Proposal of Marketing Support of Newly Introduced Products
Horáček, Pavel ; Horáček, Pavel (referee) ; Zich, Robert (advisor)
A company engaged in dog food production has recently finished the development of new unique and exceptional products. The Bachelor's Thesis tries to suggest an effective marketing support for successful introducing of these products to the market. The focal methods used by treating this thesis are especially marketing mix and other marketing methods. The outputs of the thesis are concrete proposals of marketing support of newly introduced products and the way of communication with the consumers.
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Design of Automatic Pet Feeder
Vlčková, Barbora ; Buganská, Tamara (referee) ; Rubínová, Dana (advisor)
This bachelor‘s thesis deals with the design of an automatic pet feeder that allows remote feeding support for cats and small to medium-sized dogs. The design is based on knowledge gained from design and technical analyses. Focus was placed on functional, ergonomic, and hygienic aspects. The resulting product is a modern pet feeder with added features that ensure the user has full control over feeding their pet.
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Effect of diet on occurrence of gastrointestinal parasites in domestic animals (dogs, cats, hedgehogs, ferrets).
FILCOVÁ, Kristýna
The literature review, which is the part of the diploma thesis, contains a summary of the most widespread methods of pet food. It also contains a summary of gastrointestinal parasites in dogs, cats, hedgehogs and ferrets, and the methods of their diagnostics and therapy. The practical part of my thesis focused on collecting samples of pet excrements in the course of 2021 2023, which were then examined fot the presence of parasites using the standard coprological flotation method. In the course of the above-mentioned years, the questionnares were also provided to the pets owners, which the pet owners filled out. The questionnaire contained questions about the methods of pet food, methods of prevention used against gastrointestinal parasites, possible infection of pets with gastrointestinal parasites and the therapy used, and questions about the knowledge of this issue among pet owners. The number of infections of pets based on methods of pet food, methods of prevention used with individual methods of pet food, occurrence of the endoparasites with the prevention used, the opinion on the effectiveness of the prevention method and the opinion on the possibility to get infected from the infected pet were evaluated as well. The presence of infection with gastrointestinal parasites did not differ in individual categories of pet food. I did not prove that pets fed raw food were infected with parasites from this food. The thesis proves that pet fed heat-treated food, which is not a source of infection, are often infected with parasites. Infection from environment is a source of infection more often than feeding raw food.
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Marketing communication of the brand Royal Canin in the years 2014-2016
Malá, Anna ; Halada, Jan (advisor) ; Obluk, Ondřej (referee)
The bachelor thesis "Marketing Communication of Royal Canin in 2014-2016" describes the marketing communication of Royal Canin which manufactures super-premium food for dogs and cats. Descriptive analysis was applied in the thesis. The thesis in the first part describes basic information about Royal Canin, its history, essence and identity, market placement and defines its main competitors (Hill's, Purina Pro Plan and Brit). The second part describes marketing communication of Royal Canin and also describes its marketing mix. The third part deals with a brand communication mix that includes printed and outdoor advertising, on-line communications (websites, social networks), sales support (shop events, loyalty program), fairs, exhibitions and PR activities (sponsorship, donations, events and media relations). The fourth part compares the brand's communication mix with the activities of competing brands Hill's, Purina Pro Plan, and Brit. In the fifth part of the thesis, the Royal Canin communication mix is evaluated and there are suggested possible changes in communication for the future.
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Proposal of Marketing Support of Newly Introduced Products
Horáček, Pavel ; Horáček, Pavel (referee) ; Zich, Robert (advisor)
A company engaged in dog food production has recently finished the development of new unique and exceptional products. The Bachelor's Thesis tries to suggest an effective marketing support for successful introducing of these products to the market. The focal methods used by treating this thesis are especially marketing mix and other marketing methods. The outputs of the thesis are concrete proposals of marketing support of newly introduced products and the way of communication with the consumers.
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Business valuation of VAFO PRAHA Ltd.
Chiriac, Zinaida ; Mařík, Miloš (advisor) ; Rudolfová, Lucie (referee)
The objective of the thesis is to determine the market value of the company VAFO PRAHA Ltd. as of 1. 1. 2012. VAFO PRAHA manufactures and sells pet food, in the Czech republic and all over the world. The thesis is divided into following parts: strategic and financial analysis, generators of value, financial plan and business valuation. The valuation is based on the EVA Entity method and as a support an EBITDA multiple was used. The final value spread is determined by the alternative scenarios of the EVA Entity method.
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